parents






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to answer that question we set up a
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hidden camera experiment to see if this
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woman would stand up at the sound of
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this tone simply because everyone else
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is
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you might be thinking you'd never go
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along with this or would you
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after just three beeps and without
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knowing why she's doing it
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this woman is now conforming perfectly
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to the group
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but what happens if we take the group
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away
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Elaine please
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okay now she's alone the crowd is gone
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and nobody is watching her except our
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hidden cameras what do you think she'll
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do
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she's now conforming to the rules of the
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group without them even being there now
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watch what happens when we introduce
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another outsider who doesn't know the
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rules have a seat and they'll be out in
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just a couple minutes thanks so much
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supposed to think she'll teach the new
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guy what to do
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we kept the cameras rolling as more
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unsuspecting patients arrived
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and slowly but surely what began as a
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read and rule for this woman has now
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become the social norm for everyone in
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this waiting room here to explain what's
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going on in their brains is Jonah Berger
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of the University of Pennsylvania this
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sort of internalized form of her
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behavior is part of what we call social
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learning starting at a very early age
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when we see members of our group perform
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a task our brains literally reward us
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for following in their footsteps when I
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saw everybody stand up I felt like I
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needed to join them otherwise I'm like
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excluded once I decided to go with it
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then I felt much more comfortable
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conformity is how we become socialized
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but it can also cause us to develop bad
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habits repeat past wrongs and it's why
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even this rebel who wasn't standing for
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any of this nonsense eventually joined
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the ranks
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and the only thing more shocking than
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seeing how easily conformity affects the
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way you act is that similar forces are
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subconsciously shaping the way you think
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right now

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